See this logo? This little number helped pay for a last minute trip to New York where I got to hang out with my good friend Emily, eat the most amazing hot dog I’ve ever had (and not only was it guilt-free but it was mystery-free too), go on an H&M shopping spree, visit The Arm Studio in Brooklyn, and also go to literally the gayest place I’ve ever been – Fire Island.

Wasatch Endocrinology is a clinic located in Salt Lake City, specializing in everything endocrinology (diabetes, thyroid conditions, metabolism, etc.). They are one of the best diabetes specialists in Utah, but they had the most hideous logo I had ever seen:

Makes you want to cry, doesn’t it? Well wipe those tears away because it’s being retired. The new logo better represents everything about them, focusing on their mission statement, “Taking the time to care.” The ribbon wrapped around the abstract figure is a symbol of protection, engagement, time commitment, focus and continuation of care. The movement of the ribbon continuing through the figure shows a focus on health and the figure embracing this in a positive upward motion. The logo could be identified as similar to the medical symbol, the caduceus. This is beneficial to be quickly referenced as a medical company, but the Wasatch Endocrinology logo is different enough to stand out as it’s own. And most importantly, it’s professional which will capture a lot of trust in new patients.

I am really excited to see what this new logo does for their clinic!

Tags Diabetes Fire Island freelance hot dog identity logo New York rebrand Wasatch Endocrinology